Uncover the real problem
Look beyond the surface request to understand user friction, business goals, and operational context.
Where I Create the Most Value.
I do my best work in the messy early phase, when a customer request, executive idea, or complex workflow has real potential but lacks the clarity needed for confident delivery. I help teams reduce risk, eliminate ambiguity, and make better build decisions by answering the critical questions before heavy investment begins.
What are we really solving?
Understand who it affects
Map users, roles, scenarios, and pain points before defining solutions.
Identify the risk
Clarify what could go wrong if we solve the wrong problem or build too early.
Is this bespoke, reusable or scalable?
Assess the opportunity
Evaluate whether a request should remain custom, become reusable, or evolve into a scalable platform capability.
Find the wider value
Spot patterns across customers and workflows that unlock broader commercial potential.
Know what not to build
Protect the product from unnecessary complexity and technical debt.
How should the product fit together?
Map the product architecture
Define workflows, states, permissions, data relationships, and system touchpoints.
Structure the experience
Design cohesive journeys across web, mobile, and platform.
Design for governance
Build in the right controls, audit trails, and role-based access from day one.
What needs to be proven first?
Define the MVP or POC
Identify what must be validated before full commitment.
Make the idea tangible
Create flows, prototypes, and proof-of-concepts that help stakeholders align.
Prototype when useful
Build functional examples to test feasibility and accelerate design-to-engineering handoff.
Can the team build this with confidence?
Align the decision-makers
Bring stakeholders, product leaders, and engineering together around shared direction.
Bridge design and delivery
Use technical fluency to reduce ambiguity and improve developer collaboration.
Move towards delivery
Leave teams with clear foundations, scoped direction, and buildable next steps.
Approach in practice
This approach is not a theoretical framework. It is how I work when a product opportunity is unclear, the request is still forming, and the business needs to decide what should be built.
Asite aStock
From customer request to scalable inventory product architecture.
A customer request for stock management revealed a wider opportunity to extend Asite Marketplace beyond procurement. I shaped the product architecture, mapped the operational workflows, defined the web admin and mobile warehouse experience, and created a functional React Native proof of concept to make the direction tangible for stakeholders and engineering.
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