My Role
UX strategy, marketplace workflow redesign, product design, and stakeholder alignment.
Asite Marketplace
Redesigning procurement workflows to drive commercial growth
Asite Marketplace is the procurement ecosystem within the wider Asite platform. Excessive manual data entry and duplication created significant friction and bottlenecks, leading to low adoption. I led the redesign to dramatically reduce manual effort, eliminate duplication, and create a much smoother experience, contributing to 5x revenue growth and increasing revenue share from 4% to 20%.
At a Glance
Product Type
Enterprise SaaS procurement marketplace within the Asite platform.
Users
Procurement teams, buyers, project managers, suppliers, and commercial stakeholders.
Key Contribution
Redesigned core Marketplace experience, contributing to 5x revenue growth and increasing revenue share from 4% to 20%.
Low Adoption Revealed a Critical Opportunity
The existing Marketplace experience required significant manual data entry and duplicate information across multiple steps. This created major friction and bottlenecks in the procurement process, resulting in low adoption. Many companies preferred to stick with their established manual methods rather than use the platform. I led the redesign with a clear goal: dramatically reduce manual effort, eliminate duplication, and create a much smoother procurement experience that users would actually want to adopt.
The Challenge
Excessive manual data entry, duplication, and fragmented workflows created significant friction and poor adoption.
The Impact
Many organisations bypassed the Marketplace entirely, continuing with familiar but inefficient manual processes.
The Opportunity
Redesign the experience to minimise manual effort, reduce duplication, and make procurement workflows efficient enough for widespread adoption.
My Role:Improving Marketplace performance through design
I led UX strategy and redesign of the Marketplace experience, with a clear focus on reducing manual effort and duplication that created major bottlenecks and low adoption.
Discovery
Analysed user friction across procurement journeys and identified key improvement areas.
Workflow Redesign
Restructured key flows from discovery to order completion for clarity and efficiency.
UX/UI Design
Improved interface clarity, navigation patterns, and product presentation.
Stakeholder Alignment
Collaborated with product and commercial teams to align design with business goals.
Designing the Core Experience
I designed a configurable project delivery layer that connected seamlessly with the existing Common Data Environment.
Core product capabilities
The redesign improved core procurement capabilities while preserving the flexibility required for complex enterprise purchasing.
Product Search & Discovery
Enhanced search, filtering, and categorisation to help users find relevant products and suppliers faster.
Requisition & Request Flow
Streamlined end-to-end request creation with clearer guidance, validation, and reduced manual effort.
Approval Routing & Visibility
Improved approval workflows with better status transparency and control for all stakeholders.
Order Management & Fulfilment
Clearer tracking and management of orders from creation through to fulfilment.
Supplier Management
Better tools for supplier information, communication, and relationship management.
Procurement Analytics & Insights
Improved reporting and visibility into procurement activity and performance.
Making the concept tangible
I created high-fidelity designs and interactive prototypes to validate the new workflows and secure stakeholder alignment before development.
Scaling from concept to global adoption
A snapshot of product, commercial and team outcomes shaped through design strategy, product architecture and hands-on delivery.
5x
Revenue Growth
Marketplace revenue grew significantly following the redesign
4% → 20%
Revenue Share
Marketplace revenue share of total platform revenue increased from 4% to 20%
Improved
Procurement Experience
Stronger usability and workflow clarity for enterprise procurement teams
Outcome
Adoption Barriers Removed
Dramatically reduced manual data entry and duplication that previously discouraged usage.
Procurement Workflows Streamlined
Created clearer, more efficient journeys from discovery to order completion.
Commercial Performance Strengthened
Contributed to 5x revenue growth and increased revenue share from 4% to 20%.
Platform Value Enhanced
Marketplace became a practical, widely adopted part of the Asite ecosystem.
What this project demonstrates about my approach
Marketplace demonstrates my ability to identify root causes of low adoption in complex enterprise products, redesign workflows to reduce friction, and deliver measurable commercial impact.
Commercial UX Thinking
Designed for both user experience improvement and commercial performance.
Enterprise Workflow Design
Improved complex procurement journeys while supporting enterprise flexibility.
Stakeholder Alignment
Collaborated with product and commercial teams to align design with business goals.
Product Optimisation
Improved existing platform capabilities rather than building from scratch.
Measurable Impact
Contributed to clear business outcomes: 5x revenue growth and increased revenue share.
Platform Thinking
Designed Marketplace improvements within the wider Asite platform context.
Next Case Study
Continue to the next case study to see how I turn repeated client requests and market signals into a scalable product opportunity.
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