From customer request to scalable inventory product architecture.
A customer request for stock management revealed a wider opportunity to extend Asite Marketplace beyond procurement. I shaped the product architecture, mapped the operational workflows, defined the web admin and mobile warehouse experience, and created a functional React Native proof of concept to make the direction tangible for stakeholders and engineering.
View case study
Turning repeated client requests into a scalable project delivery product.
I identified and pitched the product direction for Asite Playbook, translating client requests for project management and information delivery planning into a scalable product opportunity within the Common Data Environment.
View case study
Redesigning procurement workflows to drive commercial growth.
Redesigned the procurement ecosystem to transform a tactical client request into a scalable revenue engine — driving 5x growth in Marketplace contribution.
View case study
Scaling a hospitality SaaS product from concept to global platform.
As founding design lead, I helped take wi-Q from early concept to a white-label hospitality platform used across 62+ countries and supporting 1.1m+ monthly orders.
View case study